Our Story
PAWPLO
Design without compromise
We build dog gear that refuses to look or feel like dog gear. Every piece is designed with the same rigor applied to the products we choose for ourselves; minimal, intentional and built to last.
Why we exist
The dog market felt stagnant. Products either looked like medical equipment or leaned into dated, overly cute aesthetics. Nothing felt designed for the people actually using them.
PAWPLO exists to fill that gap. We treat dog gear as a design category, not an afterthought. Form and function aren't opposing forces here. Both matter. Both get refined.
How we work
Every product starts with a clear visual direction, then gets engineered for durability and comfort. We revise until the materials, construction and fit meet our standard. Samples get tested in real conditions; walks, weather and daily wear. If it doesn't hold up, it doesn't ship.
Design led
Aesthetics aren't secondary. They guide the process from the first sketch to the final stitch.
Functionally sound
Comfort, strength and practical use are baseline requirements, not selling points.
Limited releases
We release in small runs. Scarcity isn't a gimmick, it's intentional restraint.
Why the first drop is colour changing
Our first release needed to signal what PAWPLO is. Not another basic harness. Not another predictable pattern.
The Y1C1 harness uses thermochromic fabric that shifts with temperature. It's a statement about what's possible when you treat dog products as a legitimate design category.
This is the beginning. We're already developing the next pieces, with the same approach: essentials that feel rare, considered and worth owning.
From concept to product
These are moments from the process: material tests, sizing and revisions. We don't hide the work. Transparency keeps the brand honest and the output sharp.
What's next
We're building a line that sits at the intersection of streetwear, product design and daily use. If you're here early, you'll watch it unfold in real time.
View Y1C1 Harness